Advertising – The Science. Links to Evidence and Research.
And photography is the bullet.
“The ‘ideal’ body image created by the media and the fashion industry are intertwined. The advertising industry target women and younger girls as commodities, as well as important consumers. A UK online survey in 2005 showed that 63 per cent of young girls between 15 to 19 years aspired to be glamour models rather than doctors or teachers. The sociological reason for this can be debated but may be linked to a false sense of increased self esteem and confidence, associated with society’s acceptance of increasingly feminine role models.It’s probably not ‘cool’ to be clever. Increased focus on not having the ideal ‘air brushed’ body may give rise to increased anxiety and worries related to body image, eating disorders in young people as young as 14 years, clinical depression and adjustment difficulties with usual life stresses. As a doctor treating young people with emotional difficulties, one often faces the reality of aspiration and broken dreams of young people. It’s not enough to be just ‘cool’ to go through life. DR SOUMITRA DATTA, Consultant Child & Adolescent Psychiatrist, London Medical.www.dailymail.co.uk/femail/article-2022305/Thylane-Lena-R…Bailey
ASA to clamp down on sexualised imagery in outdoor adshttp://www.campaignlive.co.uk/news/1097780/
“Extensive research has demonstrated the negative results of female objectification in the media. Depression, appearance anxiety, body shame, sexual dysfunction, and eating disorders are only a few among the growing list of repercussions (Fredrickson & Noll, 1997). In addition to the objectification of women, the media commits another assault on the dignity of women. This assault is the dismemberment of women, and it has not received the attention it deserves (Kilbourne, 2002). Thus, the primary goal of this study is to examine the prevalence and implications of the dismemberment of women in our society. The secondary goal is to suggest that the negative consequences of dismemberment are comparable to the negative consequences of objectification.”URCThe Objectification and Dismemberment of Women in the MediaKacey D. Greening Capital Universityhttp://www.kon.org/urc/v5/greening.html
“When the Australian magazine New Woman recently included a picture of a heavy-set model on its cover, it received a truckload of letters from grateful readers praising the move. But its advertisers complained and the magazine returned to featuring bone-thin models. Advertising Age International concluded that the incident”made clear the influence wielded by advertisers who remain convinced that only thin models spur the sales of beauty products.”http://www.mybodybeautiful.co.uk/Articles/Weight_in_the_Media_May_07.htm
The culture reflected in our mass media and advertising emphasizes physical perfection and promotes a favorable view of cosmetic surgery. A survey showed that American men are more dissatisfied with their bodies than men in Taiwan, where advertising rarely presents images of near-naked males.The American Psychiatric Association classifies body dysmorphic disorder as a somatoform disorder, that is, one in which psychological problems take the form of physical symptoms. In that respect, it resembles hypochondriasis. But BDD may also look like obsessive-compulsive disorder — obsessive worrying, constant grooming, repeatedly checking mirrors. When the main concerns are weight and diet, BDD is more like an eating disorder.www.health.harvard.edu/fhg/updates/update0905b.shtml
“Dr Linda Papadopoulos in her Review of Sexualisation of Young People commissioned by the UK Government – analyses how sexualised images and messages may be detrimental to the development of some children. She feels that -“Sexualisation is the imposition of adult sexuality on to children and young people before they are capable of dealing with it, -mentally, emotionally and physically”.Dr Soumitra Datta, a consultant child and adolescent psychiatrist, advises that the advertising industry target young girls as commodities. The images presented in these adverts are usually depicting the ‘ideal’ body – Datta believes this can lead to anxiety related to body image, eating disorders and even clinical depression among women and young girls. She feels that the sociological reasons can be debated but she thinks it is mostly linked to a false sense of increased self esteem and confidence which is associated with society’s acceptance of increasingly feminine role models. The way society comes to understand their surroundings are largely created and presented through the media and advertising.”
“While sexualised images have featuredin advertising and communicationssince mass media first emerged,what we are seeing now is anunprecedented rise in both thevolume and the extent to which theseimages are impinging on everyday life. Increasingly, too, children arebeing portrayed in ‘adultified’ wayswhile adult women are ‘infantilised’.This leads to a blurring of thelines between sexual maturity andimmaturity and, effectively, legitimises the notion that children can be related to as sexual objects”http://www.academia.edu/218658/Sexualisation_of_Young_People
Media presentations of sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls’ self-image and healthy development, asserts a new report by the American Psychological Association (APA).The provocative research included a study of published research on the content and effects of virtually every form of media, including television, music videos, music lyrics, magazines, movies, video games and the Internet. Researchers also examined recent advertising campaigns and merchandising of products aimed toward girls.’psychcentral.com/news/2007/02/20/sexualization-affects-me…
Neuromarketing: What’s it all about?http://www.gizmag.com/go/7114/
“I am an unabashed enthusiast of neuroscience for I am convinced it is opening up a whole new world of understanding of the mind. As it develops, neuroscience will deliver increasingly powerful, marketing insights.Businesses prepared to exercise this caution and engage with it now have an opportunity for early-mover advantage before its application of neuromarketing gets constrained by regulation.”
“..recent social pressures for boys and men to be large and muscular almost certainly contribute to the development of muscle dysmorphia.”. The culture reflected in our mass media and advertising emphasizes physical perfection and promotes a favorable view of cosmetic surgery. A survey showed that American men are more dissatisfied with their bodies than men in Taiwan, where advertising rarely presents images of near-naked males.The American Psychiatric Association classifies body dysmorphic disorder as a somatoform disorder, that is, one in which psychological problems take the form of physical symptoms. In that respect, it resembles hypochondriasis. But BDD may also look like obsessive-compulsive disorder — obsessive worrying, constant grooming, repeatedly checking mirrors. When the main concerns are weight and diet, BDD is more like an eating disorder.